AnchroFree mobile video with machine learning built-in. Screenshot taken 03/25/2015
Mobile video takes center stage and if your brands isn’t strutting the mobile video catwalk, then you are making a major content marketing fashion blunder. The red carpet of video content marketing is brutal. Falling flat will let your competitors fly past you.
In fact, publishers are already using technologies like machine learning to up their video marketing game. Mobile video, interactive video, and e-commerce integration are all geared to maximize the consumer streaming experience. Video content is no longer static and linear. We’re seeing new mobile video technologies like Meerkat live streams exploding at SxSW, Periscope,Twitter, and the big video push by Facebook at F8, all focusing on innovating with video.
The rush to create great visual, full motion stories is making 2015 an exciting time and an open opportunity for those embracing a full motion world.
In my previous post, 5 Hypnotic Mobile Native Video Content Marketing Methods, I highlighted the importance of integrating video OR leading with video in a native advertising strategy. Mobile video storytelling is feeding the consumer’s insatiable appetite for motion, visual content marketing and audio into one package.
This year’s F8 (Facebook Event) was huge with their announcements about embeddable video, robust video API extensions, and Facebook courting many top publishers, codifying the video smack down being waged between Facebook and YouTube.
Publisher Challenge or Dilemma
Mobile Video on Complex Sport section. Screenshot taken 04/02/15.
Many publishers have taken advantage of Facebook’s loaded offering to boost traffic and place more content on Facebook. Facebook spoke about “needing publisher’s content” but the sword cuts both ways. It’s still unclear what the value is to a publisher placing their best content on FB without a way to monetize. Buzzfeed has made a business out of Facebook but now with the gamed content pull back and F8 clearly announcing steps to filter video “bait” content, the question is yet to be answered on value for the publishers in the long-term.
Facebook’s publisher hypnosis has been viewed as interesting but what is Facebook really offering? Does the world have amnesia about what happened in the past when the app developer’s were pushed to tabs? Let’s not forget about all those third party apps that got pushed to tabs on the backs of companies like Zanga and RockYou losing to Facebook changes.
Lets hope this turns out differently. Brands are basking in the video limelight and experiencing a really nice organic reach and luring big spend. The billion dollar question is how long this great offering will last?
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