One of the closest-watched metrics by marketers and investors — the cost-per-click across Google’s advertising business — increased approximately 2% in the fourth quarter, as compared to the third quarter, after several consecutive quarters of decline. The company released the figure as it announced revenues of $14.4 billion in the usually-busy fourth quarter.
Source:http://searchengineland.com/google-earnings-show-cpc-decline-halt-at-least-temporarily-146193
Source:http://searchengineland.com/google-earnings-show-cpc-decline-halt-at-least-temporarily-146193
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