Journalists call them headlines; SEOs call them titles and headings. Whatever you call them, they’re the words that tell someone that your article is what they want to read. Look at Google News any day of the week for examples of headlines that give you absolutely no idea what the article might be about. Search engines don’t know what to rank them for; users don’t know whether to click.
Source:http://searchengineland.com/the-power-of-headlines-the-la-times-gets-it-right-with-their-piece-on-the-inaguration-145794
Source:http://searchengineland.com/the-power-of-headlines-the-la-times-gets-it-right-with-their-piece-on-the-inaguration-145794
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