Google Shopping Tops Amazon Product Ads: 32.7% More Cost Effective

A new report from CPC Strategy looks at how Google Shopping fared against its rival, Amazon Product Ads, after making the switch to a commercial model in Q3 last year. The analysis finds its performance changed significantly compared to Amazon Product Ads, and provides further evidence that the move bolstered Google Shopping.

Source:http://searchengineland.com/google-shopping-tops-amazon-product-ads-33-more-cost-effective-149106