SEJ Wrap-Up: Google Rolls Out SMS Remarketing & Learn About Sustainable Link Building

Google AdWords Introduces SMS Remarketing & Holiday Structured Snippets

To better prepare advertisers for the upcoming holiday season, Google has introduced two new AdWords features designed to maximize sales during this crucial retail period.

Learn more about AdWords’ brand new tools — SMS remarking and holiday structured snippets — in this week’s top post.

Psychology and Marketing: What Influences Our Decisions

The goal of marketing is to develop satisfying relationships that benefit both the organization and its customers. In order to do that, you need to understand what makes them tick. That’s where psychology comes in.

Psychology and marketing have always gone hand in hand. This week, contributor Olga Andrienko illustrates what influences peoples’ decision-making, and how you can use that knowledge to improve your marketing efforts. Read the full post here.

Source:http://www.searchenginejournal.com/sej-wrap-google-rolls-sms-remarketing-learn-sustainable-link-building/145591/