#SEJThinkTank Recap: Content Marketing Excellence in 2016: Driving Profitable Content Marketing Techniques

On Tuesday, November 17th, the SEJ ThinkTank was joined and sponsored by Prashant Puri, CEO and Co-Founder of AdLift Inc., to talk about building a profitable content marketing program for 2016. This sponsored webinar was moderated by our own Kelsey Jones and included a short Q&A session at the end.

Here are a few highlights from Prashant’s very informative presentation that focuses on the key elements to profitable content:

• Create share-worthy content
• Identify link worthy sites
  • Understand your keyword segment & audience
  • Identify topically relevant, keyword targeted sites
  • Create an exhaustive list segmented by category & keywords
• Mitigate risk
  • Analyze SEO visibility
  • Understand your anchor text and page linking
  • Avoid being hit by negative SEO
• Calculate ROI
  • Measure your landing page traffic
  • Calculate your costs to create content
  • Calculate revenue generated

Did you miss the live event? We’ve got all the resources you need to get caught up listed below, including a recording and slides.

Watch the Recording of the Webinar

View Prashant’s Slides

#SEJThinkTank: Content Marketing Excellence in 2016 w/ Adlift from Search Engine Journal

Tools Mentioned

Prashant mentioned a lot of great tools during our webinar. Here are the links!

• Google Keyword Tool
• Uber Suggest
• Grepwords
• Ahrefs
• Content Runner
• Google Alerts
• Topsy 
• Searchmetrics
• SEMRush
• AdLift (Sponsor’s product)

Join Us Next Time!

Our next #SEJThinkTank will be held on Wednesday, December 9th at 1 pm eastern.

Join Larry Kim, the Founder and CTO of Wordstream, for a presentation titled The Ridiculously Smart Guide to Facebook & Twitter Advertising. He will discuss how the algorithms of paid social media advertising REALLY work, which govern how often your ads get shown and what you pay for them.

Source:http://www.searchenginejournal.com/sejthinktank-recap-content-marketing-excellence-2016-driving-profitable-content-marketing-techniques/145383/